Alkaline To Satisfy Post-December Demand

 

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Relatively new label, Cahban Records, is set to host its first live concert for dancehall artiste Alkaline. The concert, titled Live Me Life, features veteran dancehall/reggae backing band Ruff Kutt and will see young headliner Alkaline performing for up to 40 minutes.

 

Live Me Life will be hosted at D'Entrance, 75 Constant Spring Road, St Andrew, on Friday, January 31. According to Alkaline's manager, Dwayne Morris, while other acts will be featured on the line-up, the main draw is Alkaline.

 

Also to be featured are DJs Boom Boom and Harry Hype, ZJ Wah Wa and ZJ Chrome.

 

Morris said the concert is meant to appease Alkaline's growing fan base, which didn't get the opportunity to see the youngster perform at all, or not fully, in December. "He didn't get to perform at Sting and then his set was cut short at Stone Love's anniversary. The fans were very adamant that they wanted him to complete his performance, so we decided that, if he wasn't been given the platform, then we would create one," Morris said.

 

Morris said response to the ongoing promotion of the Live Me Life concert is promising. Apart from Zip FM's sponsorship, the Cahban Records team is spearheading a strong street campaign, to good feedback.

 

Morris also said the parking and security arrangements have already been taken care of. "We have parking by Princeville and there are other areas which will be designated on arrival at the venue by security personnel," he said.

 

Also expected to make their presence felt at the concert are reggae/dancehall artiste I-Octane and Grammy-winning producer/artiste Lee 'Scratch' Perry. Morris said Perry is a huge fan of Alkaline and has visited several of the youngster's shows.

 

"Alkaline is a hot commodity right now and a lot of persons want to know what he is made of, and this is where they will get that opportunity to see him. Also, it is a live show with Ruff Kutt band, which has played at every major show in Jamaica. Therefore, it's a special package," Morris said.

 

Gates to D'Entrance will open at 8 p.m. Morris says the concert will have a party element, with female dancers and liquor. However, showtime is 11 p.m. General admission for the concert is $1,000, but females will be admitted on a 2-4-1 deal.

 


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